MKT104 · Ads, SEO and Campaign Automation with AI

Categories: Digital Innovation
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About Course

Use AI to support SEO, structure paid ad campaigns and variants, automate consent-based email and messaging, and measure results with UTM links, analytics, dashboards and A/B tests.

Advance · 8 hours · Part of the Program in AI in Digital Marketing

Lessons

  • Lesson 1 · SEO fundamentals and AI-assisted optimization
  • Lesson 2 · Paid ads: structure, audiences and AI-generated variants
  • Lesson 3 · Email and messaging automation with consent
  • Lesson 4 · Measuring results: UTM links, analytics, dashboards and A/B tests

Self-paced, 12-month access. Questions are answered in writing through the student panel. A completion record is issued when you finish the course.

Next step

Continue with MKT105 · Final Project: AI-Powered Marketing Campaign for a Real Small Business · 8 hours · $56.00

Continue to the next course

Prefer the whole program? Program in AI in Digital Marketing · $252.00 (10% less than buying the courses separately)

Course Content

MKT104 · Ads, SEO and Campaign Automation with AI (8 h)
Use AI to support SEO, structure paid ad campaigns and variants, automate consent-based email and messaging, and measure results with UTM links, analytics, dashboards and A/B tests.

  • Lesson 1 · SEO fundamentals and AI-assisted optimization
  • Lesson 2 · Paid ads: structure, audiences and AI-generated variants
  • Lesson 3 · Email and messaging automation with consent
  • Lesson 4 · Measuring results: UTM links, analytics, dashboards and A/B tests
  • MKT104 Assessment · Ads, SEO and Campaign Automation with AI
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