Program in AI in Digital Marketing

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About Course

A hands-on continuing education program for professionals and small business owners who want to use AI to plan, create and measure marketing — with human review, truthful claims and respect for customer privacy.

Who it is for

Small business owners, marketing and sales assistants, freelancers and team leaders who handle social media, content or campaigns. Requirement: basic computer skills.

What you will achieve

  • Turn business goals into a marketing plan with clear audiences, positioning and KPIs.
  • Produce on-brand content, images and short videos with AI, reviewed for accuracy, rights and accessibility.
  • Run and measure a small campaign with ads, SEO and consent-based email or messaging.

What you leave with

  • A useful skill: plan, produce and measure AI-assisted marketing for a small business, with reliable safeguards.
  • Evidence of that skill: a final project with a real campaign plan, the assets you produced and the results of a pilot, ready to show an employer or client.
  • A clear next step: apply it in the practical residency or automate your campaigns in the Process Automation and AI Agents with n8n program.

Graduates who score 80% or higher may be invited to supervised applied projects and the practical residency.

Courses in the program

The program combines 5 eight-hour courses in sequence, for a total of 40 hours.

MKT101 · 8 h

AI for Marketing Strategy and Market Research

Learn marketing fundamentals and use AI responsibly to research markets and competitors, define personas and positioning, and build a practical marketing plan with clear goals and KPIs.

MKT102 · 8 h

Content and Copywriting with AI

Define a brand voice, write effective prompts for headlines, posts, emails and landing pages, plan an editorial calendar, repurpose content and review AI copy for originality and truthful claims.

MKT103 · 8 h

Images, Video and Design with AI

Apply visual identity and design principles, create and edit images and short videos with AI, and keep every asset accessible, high quality, properly licensed and organized in a reusable library.

MKT104 · 8 h

Ads, SEO and Campaign Automation with AI

Use AI to support SEO, structure paid ad campaigns and variants, automate consent-based email and messaging, and measure results with UTM links, analytics, dashboards and A/B tests.

MKT105 · 8 h

Final Project: AI-Powered Marketing Campaign for a Real Small Business

Apply everything you learned in a guided final project: diagnose a small business, set a baseline, plan an AI-assisted campaign, produce assets, run a small pilot and submit a final report.

Planned breakdown: 12 h of guided instruction + 18 h of structured practice + 10 h of assessed activities. These components are already included in the total hours.

How you are assessed

  • Complete the sequence of courses and the core exercises
  • Submit the program’s final project
  • Score at least 70% on assessments and on the project rubric
  • One project feedback and revision cycle is included

Professional relevance

Mainly improves performance in your current role or business. We do not promise a job, salary, sales results or hiring date.

External costs

Exercises can be done with free plans of AI, design and analytics tools. Paid subscriptions and ad budgets are optional and not included.

Terms

  • Clock hours: 40 hours
  • Total tuition: $280.00 — $7 per clock hour
  • 12-month access
  • Program certificate issued by Milestone Technology Innovations, LLC, listing the courses completed, date and clock hours
  • Support through the Student support center

Courses in this program

CourseLevelHoursPrice
MKT101 · AI for Marketing Strategy and Market ResearchExplore8 h$56.00
MKT102 · Content and Copywriting with AIBuild8 h$56.00
MKT103 · Images, Video and Design with AIBuild8 h$56.00
MKT104 · Ads, SEO and Campaign Automation with AIAdvance8 h$56.00
MKT105 · Final Project: AI-Powered Marketing Campaign for a Real Small BusinessAdvance8 h$56.00

Buy the complete program for 10% less than the courses separately, or start with one course and continue at your own pace.

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Course Content

MKT101 · AI for Marketing Strategy and Market Research (8 h)
Learn marketing fundamentals and use AI responsibly to research markets and competitors, define personas and positioning, and build a practical marketing plan with clear goals and KPIs.

  • Lesson 1 · Marketing fundamentals and where AI fits
  • Lesson 2 · Market and competitor research with AI
  • Lesson 3 · Personas, customer journey and positioning
  • Lesson 4 · Building a marketing plan with goals and KPIs
  • MKT101 Assessment · AI for Marketing Strategy and Market Research

MKT102 · Content and Copywriting with AI (8 h)
Define a brand voice, write effective prompts for headlines, posts, emails and landing pages, plan an editorial calendar, repurpose content and review AI copy for originality and truthful claims.

MKT103 · Images, Video and Design with AI (8 h)
Apply visual identity and design principles, create and edit images and short videos with AI, and keep every asset accessible, high quality, properly licensed and organized in a reusable library.

MKT104 · Ads, SEO and Campaign Automation with AI (8 h)
Use AI to support SEO, structure paid ad campaigns and variants, automate consent-based email and messaging, and measure results with UTM links, analytics, dashboards and A/B tests.

MKT105 · Final Project: AI-Powered Marketing Campaign for a Real Small Business (8 h)
Apply everything you learned in a guided final project: diagnose a small business, set a baseline, plan an AI-assisted campaign, produce assets, run a small pilot and submit a final report.

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