MKT102 · Content and Copywriting with AI

Categories: Digital Innovation
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About Course

Define a brand voice, write effective prompts for headlines, posts, emails and landing pages, plan an editorial calendar, repurpose content and review AI copy for originality and truthful claims.

Build · 8 hours · Part of the Program in AI in Digital Marketing

Lessons

  • Lesson 1 · Brand voice and content guidelines
  • Lesson 2 · Prompting for copy: headlines, posts, emails and landing pages
  • Lesson 3 · Editorial calendar and content repurposing
  • Lesson 4 · Review, originality and responsible claims

Self-paced, 12-month access. Questions are answered in writing through the student panel. A completion record is issued when you finish the course.

Next step

Continue with MKT103 · Images, Video and Design with AI · 8 hours · $56.00

Continue to the next course

Prefer the whole program? Program in AI in Digital Marketing · $252.00 (10% less than buying the courses separately)

Course Content

MKT102 · Content and Copywriting with AI (8 h)
Define a brand voice, write effective prompts for headlines, posts, emails and landing pages, plan an editorial calendar, repurpose content and review AI copy for originality and truthful claims.

  • Lesson 1 · Brand voice and content guidelines
  • Lesson 2 · Prompting for copy: headlines, posts, emails and landing pages
  • Lesson 3 · Editorial calendar and content repurposing
  • Lesson 4 · Review, originality and responsible claims
  • MKT102 Assessment · Content and Copywriting with AI
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