BIA102 · KPIs and Business Metrics That Matter

Categories: Data & BI
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About Course

Choose a small set of KPIs that reflect how your business really makes money, define them precisely and set targets you can track every week.

Explore · 4 hours · 4 lessons, a lab, an assessed assignment and a portfolio piece

Who it is for

Small-business owners, managers and analysts who want a clear, shared scorecard instead of dozens of unconnected numbers.

Prerequisites

BIA101 or equivalent comfort with spreadsheets and basic business terms such as revenue, cost and margin.

What you will be able to do

  • Distinguish KPIs from ordinary metrics and from vanity metrics.
  • Build a simple metric tree that links daily activities to revenue and profit.
  • Write complete KPI definitions with formula, source, frequency, owner and target.
  • Design a one-page KPI scorecard with leading and lagging indicators.

Lessons

  • Lesson 1 · Metrics, KPIs and vanity metrics
  • Lesson 2 · Metric trees: from profit to daily actions
  • Lesson 3 · Defining KPIs and setting targets
  • Lesson 4 · Lab and assignment

Lab: Metric tree and KPI scorecard

You will draw a metric tree for a sample online store, select five KPIs from it and write a full definition for each one. Then you will build a weekly scorecard in Google Sheets with targets, actuals and simple conditional formatting that highlights what needs attention.

Free tools: Google Sheets (free) and a free diagram tool such as diagrams.net

Assessed assignment

Pick a real or realistic small business and create its KPI pack. Draw a metric tree from profit down to at least three levels, choose five KPIs (at least two leading indicators), write a definition card for each and build a weekly scorecard with eight weeks of sample or real data. Add a short note explaining why you left out at least two tempting metrics.

Criterion Weight What excellent work looks like
Metric tree logic 25% The tree is mathematically sound (children combine into the parent) and reaches actions a team can influence.
KPI selection 25% Five focused KPIs, a mix of leading and lagging, each clearly tied to a business goal; vanity metrics are excluded with reasons.
Definitions 30% Every KPI has formula, data source, frequency, owner, target and a note on edge cases such as refunds.
Scorecard usability 20% The scorecard is readable in under a minute, shows trend and target, and flags exceptions automatically.

Portfolio piece

A KPI pack with a metric tree diagram, five KPI definition cards and a working weekly scorecard spreadsheet.

Self-paced, 12-month access. Questions are answered in writing through the student panel. A completion record is issued when you finish the course.

Next step

Continue with BIA103 · Building BI Dashboards · 6 hours · $42.00

Continue to the next course

Prefer the whole program? Program in Business Intelligence & AI Decision Making · $277.00 (10% less than buying the courses separately)

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What Will You Learn?

  • Distinguish KPIs from ordinary metrics and from vanity metrics.
  • Build a simple metric tree that links daily activities to revenue and profit.
  • Write complete KPI definitions with formula, source, frequency, owner and target.
  • Design a one-page KPI scorecard with leading and lagging indicators.

Course Content

BIA102 · KPIs and Business Metrics That Matter (4 h)
Choose a small set of KPIs that reflect how your business really makes money, define them precisely and set targets you can track every week.

  • Lesson 1 · Metrics, KPIs and vanity metrics
  • Lesson 2 · Metric trees: from profit to daily actions
  • Lesson 3 · Defining KPIs and setting targets
  • Lesson 4 · Lab and assignment
  • BIA102 Assessment · KPIs and Business Metrics That Matter
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