MKT101 · AI for Marketing Strategy and Market Research

Categories: Digital Innovation
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About Course

Learn marketing fundamentals and use AI responsibly to research markets and competitors, define personas and positioning, and build a practical marketing plan with clear goals and KPIs.

Explore · 8 hours · Part of the Program in AI in Digital Marketing

Lessons

  • Lesson 1 · Marketing fundamentals and where AI fits
  • Lesson 2 · Market and competitor research with AI
  • Lesson 3 · Personas, customer journey and positioning
  • Lesson 4 · Building a marketing plan with goals and KPIs

Self-paced, 12-month access. Questions are answered in writing through the student panel. A completion record is issued when you finish the course.

Next step

Continue with MKT102 · Content and Copywriting with AI · 8 hours · $56.00

Continue to the next course

Prefer the whole program? Program in AI in Digital Marketing · $252.00 (10% less than buying the courses separately)

Course Content

MKT101 · AI for Marketing Strategy and Market Research (8 h)
Learn marketing fundamentals and use AI responsibly to research markets and competitors, define personas and positioning, and build a practical marketing plan with clear goals and KPIs.

  • Lesson 1 · Marketing fundamentals and where AI fits
  • Lesson 2 · Market and competitor research with AI
  • Lesson 3 · Personas, customer journey and positioning
  • Lesson 4 · Building a marketing plan with goals and KPIs
  • MKT101 Assessment · AI for Marketing Strategy and Market Research
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